If you own a small business, and you have just started, it may be difficult for people to find you, to choose your services and eventually, trust you enough to come back to you when they need your kind of services again. In the past, when there was no internet, owners of small firms had to wait years to be seen and recognized as a company that offers high quality service. You don’t have to be afraid of that in this era, because you have lots and lots of opportunities to promote yourself. Online advertising is actually the most popular and the most powerful tool of advertising in general.
If you could make yourself a powerful online presence, you are practically going to be unstoppable. The numbers of your customers will grow exponentially and you will have more chance to sell them your services or products. It doesn’t matter if you are not offering an online business, you still have to make yourself known, and you need to create some sort of identity to attract your customers easily. Through online advertising you can carefully target your customers, you can become almost a global phenomenon and you can prosper in a very short time span.
You won’t have to spend much money on advertising because online promoting is considered very cost effective. For good online advertising, you should consider these three things – social media marketing, blogging and pay-per-click ads. In this article, we are going to talk about social media marketing. When considering social media advertising, you can start by making a page on Facebook which describes your small business and explains what kind of services are you offering. For example if you offer interpreting services you should name your page as the name of your firm, choose a category that best describes your company – in this case that is company, organization or institution, describe your team and your services in a couple of short sentences, and fill in your address so people would know where to find you. Make people like you by posting interesting and cute things which will make you look more appealing. If you own for example a pet store, post pictures of cute animals, if you own a bookstore, post your favorite quotes and so on. Instagram and Twitter are also a very powerful tool for advertising your business, so you should consider making a profile there too. You can link all three social media and make people even more aware of your presence. This way, you are going to be more successful in your promotion especially if you occasionally offer discounts or prize games. This will make people follow you, because everybody loves to get something free or cheap (because of the discount). For example, if you own interpreting services, and you have many interpreters available, you can occasionally offer a discount or a free translation of some text. Also, you can say that you offer free translation for people who are disabled, older than 65, for single parents, and so on. If you are charitable and compassionate people will surely like you and appreciate you more. You will literally bond with people in a very indirect way. Also it is very important to show your services to the people, in this case translated text. These “visible” online Translations can be used to show the expertise of your employees, but also to show again how much do you care for your customers. For example, post some medical translation and indicate that you are very happy and grateful to be given the opportunity to help someone in need. Give the people a hint that your actions are noble and honest. Act like you’re offering something nobody else has and make them to choose you because you are not only being proficient but also polite and original.