When it comes to finding the best beef in the grocery market, there are a lot of differing opinions based on brand, type, and how the meat was processed. There’s no question that people looking for a better meal know that organic, grass-fed beef tastes better, is more humane to the animals in terms of how they are raised and, many believe, is also much healthier for you overall than conventional meat.
This brings up an interesting question, however, since both the terms “organic” and “grass-fed” have gained a lot of traction in recent years, it can be hard to figure out which one is better. Both offer some substantial benefits but from a marketing perspective, which one really gets the job done? If you can advertise one or the other, which one will get the level of response you need?
The Benefits of Organic
There’s no denying that there has been a steady movement towards organic food recently and that as more and more people are becoming aware of both the health benefits of organically raised food as well as the issues with more conventionally farmed or raised. These considerations aren’t only about taste and flavor, but also about animal cruelty in some situations.
Being able to claim that your product is certified organic helps marketing because you can jump on a large movement that is already taking place and gives the advantage of a passionate consumer base looking for more. There is one downside, however. Due to loose labeling laws in the United States, more and more people are aware of food that is marked “organic” but really isn’t – at least not at the level that they want to see when it comes to their food and how it is raised or cultivated.
The Case for Grass Fed
Grass Fed beef has gained a huge following when it comes to marketing, and it’s not hard to see why. Grass fed isn’t always organic, but the cattle eat grass, the most natural food for them, throughout their entire lives. Many studies show there are significant health benefits to grass-fed beef. In addition to this, having that particular label does a good job of completely disarming any arguments that can come up with organic.
It has been shown that the more vivid a detail or description when looking at a product, the better the response will be. Adding in “grass fed” gives that vivid description that creates a visual picture in the mind and makes it more likely to make the sale.
Some forward-thinking wholesale meat companies have transitioned from entirely organic to entirely grass-fed for these very reasons.
When it comes to deciding which advertising message is going to go best, you can’t go wrong with either organic or grass fed. However, that being said, there’s little question that when they go head to head that “grass fed” is going to beat out organic. It’s a better description; it encompasses everything good about organic while ignoring the bad. If you’re in marketing, you want that grass fed goodness to make sure your campaign takes off.