The Advantages of Advertising Your Small Business on Social Media

If you own a small business, and you have just started, it may be difficult for people to find you, to choose your services and eventually, trust you enough to come back to you when they need your kind of services again. In the past, when there was no internet, owners of small firms had to wait years to be seen and recognized as a company that offers high quality service. You don’t have to be afraid of that in this era, because you have lots and lots of opportunities to promote yourself. Online advertising is actually the most popular and the most powerful tool of advertising in general.

If you could make yourself a powerful online presence, you are practically going to be unstoppable. The numbers of your customers will grow exponentially and you will have more chance to sell them your services or products. It doesn’t matter if you are not offering an online business, you still have to make yourself known, and you need to create some sort of identity to attract your customers easily. Through online advertising you can carefully target your customers, you can become almost a global phenomenon and you can prosper in a very short time span.


 You won’t have to spend much money on advertising because online promoting is considered very cost effective. For good online advertising, you should consider these three things – social media marketing, blogging and pay-per-click ads. In this article, we are going to talk about social media marketing. When considering social media advertising, you can start by making a page on Facebook which describes your small business and explains what kind of services are you offering. For example if you offer interpreting services you should name your page as the name of your firm, choose a category that best describes your company – in this case that is company, organization or institution, describe your team and your services in a couple of short sentences, and fill in your address so people would know where to find you. Make people like you by posting interesting and cute things which will make you look more appealing. If you own for example a pet store, post pictures of cute animals, if you own a bookstore, post your favorite quotes and so on. Instagram and Twitter are also a very powerful tool for advertising your business, so you should consider making a profile there too. You can link all three social media and make people even more aware of your presence. This way, you are going to be more successful in your promotion especially if you occasionally offer discounts or prize games. This will make people follow you, because everybody loves to get something free or cheap (because of the discount). For example, if you own interpreting services, and you have many interpreters available, you can occasionally offer a discount or a free translation of some text. Also, you can say that you offer free translation for people who are disabled, older than 65, for single parents, and so on. If you are charitable and compassionate people will surely like you and appreciate you more. You will literally bond with people in a very indirect way. Also it is very important to show your services to the people, in this case translated text. These “visible” online Translations can be used to show the expertise of your employees, but also to show again how much do you care for your customers. For example, post some medical translation and indicate that you are very happy and grateful to be given the opportunity to help someone in need. Give the people a hint that your actions are noble and honest. Act like you’re offering something nobody else has and make them to choose you because you are not only being proficient but also polite and original.

Have a press worthy bathroom

Many people want to make their home unique and more beautiful. House renovating is not very challenging if you hire experts to do it. If you have no idea what to do and what would look good, and want to make most out of your house call interior designers as they will help you with it. Their job is to work with you, to see what you like and what are you looking for in a house, to get to know your taste, and to use this information to provide you with gorgeous house that looks exactly like you wanted and desired for years.

You maybe have many ideas for your home and you imagined how it should look in your head, but the hard part is to know how to make those dreams a reality. That’s where interior designers step in. If you live in or near Boston look for Boston interior designers. 

bath 3

Today many contracting firms are specialized on renovation of just one area or room of the house. People mostly look for firms that are specialized in bathroom renovation. Bathrooms are one part of the house that offer solace and comfort so they deserve a lot of attention. When thinking about how would you like your bathroom to look, always make sure it matches the style of your home, and think of a look that would provide you a comfortable retreat. The key to creating great bathroom is to combine creativity, style and logic. Also, you can look at pictures of other people’s bathrooms for an inspiration, if you are not sure how do you want it to look like.

In order to achieve the bathroom renovating effect you wanted, you have to plan properly. Decide on the theme and style that you want for it, decide what accessories should you add that would fit the look of bathroom. If you are not really good at those things don’t worry because you can hire professionals. But professionals have to know at least approximately what you like and what you don’t like so that they are able to make your dreams reality. One common misconception among people is that a small bathroom cannot be remodeled, or that there is just not much you can do when you have very little space to work with, but professionals can make anything work so don’t give up on hope. Some suggestions for small bathrooms are to get rid of any storage area as it adds to the bulky appearance, to add light colored tiles as they make the bathroom look bigger and to add mirrors to give the effect of a larger space.


Hiring professionals will save you a lot of stress and you can be sure the job will be done properly. Just pick those who can give a shape to your creative ideas. Important thing when it comes to renovating is to find a team of experts that you can trust. Ask your friends if they know any firm that is good, or check bathroom decor by Janine Dowling as pictures speak for themselves, you can see they know what they are doing. Professionals can make your bathroom look more beautiful than you could ever imagine.

Awesome Information And Tips About Online Shopping

Most of us don’t have a lifestyle which can accommodate this hobby, even though searching out deals can be a full-time job for some. What do we do instead? We shop online using the amazing tips found in this article, saving money on everything we buy and ensuring we find the best deals possible.

Be sure that your computer is loaded with the latest antivirus software, before you shop online. Some online stores are questionable. People will often infect good sites with malware and other malicious code. Even if it seems quite reputable, make sure to protect yourself before you visit an online store.

” many shopping websites give you a discount if you have a special “coupon code. You can find good coupon codes by searching the name of the manufacturer or website and the term “coupon code”. Perhaps you will get money off shipping or even free shipping if you enter the current coupon code. That’s worth the time you spend finding it.

Amazon Prime is a program that you should look into. It’s only about $79 a year, and there’s a lot that you get. That includes complimentary 2-day shipping for any item in stock and discounts on overnight and same day deliveries. You can also stream movies for free from their extensive library. That will save you money as well. With this option you can get discount on lots of cool stuff, like custom rubber car mats  that will be a great accessory for your car or apple watch charging dock  (great if you own iwatch) and much more. It is like there are no limits and you can get anything you imagine.

You should think about purchasing a prepaid debit loading and card it when you intend to make purchases. This will help you avoid using debit or credit accounts that have a large balance. There will be nothing on the card for them to take if someone gets the prepaid card information.

You should never do some online shopping while being connected a public wifi. Wait until you are on a secured Internet connection to purchase the products you want. If you purchase a product while being connected to a public network, your payment information could be accessed by a third party.

People often disapprove buying cases for iphones or ipads, because they don’t think they need them. You can get a ipad mini cases for kids if you don’t want a case for yourself, because kids can’t be cautious like adults. If your kid owns an ipad, it’s safer to get a case to protect the ipad.

Make sure you are taking proper safety precautions to prevent identity and credit card theft, although shopping online can be a wonderful time saver! Always turn on the passcode for your computer or phone and never order items over an unprotected network. The few extra seconds this will take could save you much grief!

Always save or print out a copy of any order confirmation you receive when making online purchases. You could always bookmark this page if you do not have a printer. Should something happen, it will helpful for you to have your order number, product description, your name, and payment information. And take notes of the things you buy. If you tend to buy a lot online, sometime you may lose track of what and when you ordered something. For example, if you bought something for galaxy s7 like a stand or cover (assuming you own it), note that you bought Galaxy S7 edge kickstand or note buying scratch resistant galaxy s7 edge case etc.

Live chat options are great when you are shopping online. Such live help options allow you to get answers in real time. You can also use this communication option to request free shipping or discounts. Some retailers will accept this request as long as you order on the same day.

Avoid paying the full retail price when you shop online. Retailers have an established schedule for when specific items are offered for sale. By waiting until a sale is on, you can save yourself between 10% and 50%. Postponing your purchase can yield great savings.

When you want to do something right, you have to educate yourself on the process. You have done just that by reading this article right to the end, and you should be proud of your accomplishment. The next step is to use these tips to save money when you shop online.

Leading Industry News In Restaurant Construction

Restaurant construction is now being touted as being the next big thing. This is because  wherever you look you will be finding new restaurants springing up left, right, and center. Also, whenever you enter a new restaurant, you will be able to see that they no longer are being designed by keeping the old-school and traditional designs in mind. This is because nowadays the development and décor are being done in a more modern and contemporary manner which is being more in line with the tastes of their target customers. That being said, if you are also thinking of getting involved in some way with restaurant construction services, then you must keep in mind the latest trends which are making the rounds in today’s times. Not only will it help you to keep yourself more updated about what works and what does not, but it will also help you to apply all these concepts with more successful results.

Hotel, Dining Room, Restaurant, Elegant, Dinner, Dining

So if you’d like to know the latest trends, read on below to find out more:

• Get ready to pay your workers more
Long gone are the days when you will just be able to scrape by paying your workers the bare minimum wage. This is because with the times progressing forward at an alarming pace, the workers are also becoming more educated and informed – just like you. So if you would like your restaurant to progress and flourish, you would have to start paying your workers more. Besides paying them their wages or salaries, you would also need to think about the extra benefits or perks which would be included in their jobs. If that is not being given, then you can kiss your dream of owning a restaurant goodbye.

• Start thinking about parking facilities
In the modern day and age, you will be able to notice a certain kind of trend developing. That is that even though the majority of people still prefer to get from one place to another by foot, the number of cars which are hogging the roads seems to be increasing at an alarming rate. Therefore, regarding restaurant construction, you would have to start thinking regarding parking space as well. This is because if you are unable to provide your customers with sufficient amount of parking space and the facilities that seem to come with it, they would not be willing to visit your restaurant in the first place.

• Expect the custom restaurant boom to continue
Even though it’s has been quite some time that the restaurant boom has started, if experts’ opinions are to be believed, it is quite unlikely that it would be dying down anytime soon. This means that there would be an intense level of competition which you would have to face if you are thinking about opening up a restaurant. Also, there must be at least one thing which needs to distinguish your offering from that of your competitors. If you’re not doing that, then it would be quite difficult to survive, let alone become successful.

Dentist Getting Good Press For His Unique Approach

Sadly, between 5 percent and 8 percent of Americans avoid dental experts each year due to fear according to the Dental Worries Research study Center at the University of Washington. The American Dental Association puts that number at 40 million Americans. Not remarkably, a big percentage of this group are kids.

From a kid’s perspective, a trip to the dentist can be a petrifying situation, especially if it’s cosmetic dentistry — lying on a chair in an unfamiliar space filled with sounds and scary objects, not to mention a stranger is poking around inside your mouth with various instruments in their mouths including big needles.

The reality is that many oral phobia originates from worry of being defenseless in the dental professional’s chair while going through a treatment that typically consists of an agonizing injection. But this is the 21st century, and there are now new methods to help get rid of that discomfort and much of the fear related to a see to the dental practitioner.

One especially interesting technology is an instrument called The Wand. Utilizing a computer-controlled system, it controls the circulation of the anesthesia as it enters so it does not develop too quickly. This is very important since discomfort doesn’t come from the needle. It happens due to the fact that the pressure of providing anesthesia may be too immediately. Exactly what makes this innovation special is that it eliminates the pressure disparity of manual injections.

Most importantly, The Wand (which is no bigger than your standard pen) gets the anesthesia to the specific spot where it’s required– e.g. a single tooth– without needing to numb a large and unnecessary part of the mouth. This suggests you do not entrust the sensation of a numb tongue or a fat lip, and in the majority of cases you can return to your previous tasks immediately … including school or play dates.

Dr. Alan N. Rembos, DDS, a local dental professional with offices in Naples, Sanibel and Fort Myers, utilizes The Wand with his clients and has been for years.

“I began making use of the innovation about 20 years earlier, and a lot of my patients now request it when they come in for a procedure,” stated Dr. Rembos.

He kept in mind that the regulated shipment of anesthesia is, for him, much better than manual injections because “there’s no irregular pressure originating from a syringe plunger. That makes it more comfortable for the client.” Dr. Rembos included that, based upon patient remarks and his observations, the technology decreases the discomfort that’s typically experienced from manual injections, which is why it works terrific with kids.

The system is also more localized. “I can numb an individual tooth rather than part of the mouth,” he stated. “That usually accelerate the anesthesia shipment and the whole treatment. And it seems to subside faster too.”.

So next time your kid balks about needing to see a dental expert, think about Dr. Rembos and The Wand– and tell them the trip is going to actually make them feel better about the visit.

Throw A Press Worthy Party By Hiring A Comedian

Looking To Create A Buzz? Hire A Comic For Your Next Event.

clean comedian

Are you looking to throw a high end gala or fund raiser and would like to gather social media buzz or Press notes?  How about simply throwing a company party that will be the envy of your industry?  Well up the ante and don’t simply hire a DJ or a live jazz band. As a compliment to these options, consider hiring a comedian.  We have used a company by the name of the Comedian Agency with great success. There are lots of great independent comedians for hire as well, we have just used Tom who owns LolAgency, who is the owner of the company as he is the go between the comedian and we have a step above the comedian so we have someone to talk to in case there is an issue with the performance and we do not have to pay the comedian directly. Nobody knows how to work a crowd like a professional comedian. Hire a comic from LOL and see for yourself! Get ready to laugh out loud!

There are lots of benefits to bringing in a comedian. By investing in a guy or gal that can entertain your audience for an hour or so, you allow people to relax and imbibe with their favorite beverage and simply enjoy laughing and being entertained. Nothing loosens the purse strings for donations like jokes that are steered in the direction that you tell the comedian to shape them. So if you are throwing a fund raiser, giving the comedian a bit of heads up on how to do slightly pointed “digs” at the audience might give people a chuckle but create a slight discomfort which often moves people away from the discomfort and often gets them to open the pocket book more than they would have before.

Here are some great ideas to keep in mind when you are hiring a comedian.

“What the comic will Need” to go on phase with a delighted outlook:

1. KNOWLEDGE, within an hour of sitting around time, Of WHEN THEY WILL GO ON STAGE. (Dinner is at 7, awards at 8, comic at 830 – provide or take a half hour … so the comic ought to be at venue by 730/45 so up by 9pm).

2. A place to park.

3. A place to hide/chill out prior to the program: A little space off the banquet hall/showroom would be fantastic. With some water/sodas in it is sweet. It’s NICE of you to provide the comic a meal before the show but some comics do not eat prior to shows and almost none wish to, nervously, sit around with the people they will be performing for, PRIOR TO the program. Any meet/greet needs to seek the program.

4. A bottle of water/soda for before and/or during the show.

5. A MICROPHONE and base on the “phase.” NOT a podium. Never a podium. Funny is not a podium activity.

6. A stool or small table, on the stage, to PUT stated water/soda.

7. SOMEBODY to Introduce the comic. Short, sweet, succinct.

Now … You wish to employ a Comedian. Primarily, girl who is in charge of finding a comic that attract 700 politically, fairly, and religiously disparate individuals, YOU are screwed. If you go too “dumb/simple” you lose all cred as a “fun party woman” … if you go blue or dark … you get a short article about you in the LA Times. If you don’t want to PAY the comic … you get a gorgeous trifecta of blue, dumb and lame.

So here’s the very best tips to safeguard yourself and troubleshoot your choice:

1. PAY THE COMIC.  The more well-known a comic people, think more along the lines of $40-$100 per person. You get what you spend for. A comic making money works to make sure everyone is happy. A comic working for beer and dinner MIGHT wish to have more fun by drinking himself to enjoyment.

2. NOTIFY individuals attending: Comedy is an ADULT sport.
The comedian will be as clean as you want, however you need to tell them.  Hiring a clean comedian is simply a matter of asking the agency or comedian themselves if they have a clean act. Fundamental “corporate gown” for comics at these occasions is, exactly what is called, “TV Clean.” Cable/Primetime. Some swearing (not the f-word and, certainly not a joke using the N-word.

TOPICS are going to be adult. Not graphic description of sexual acts but … adult subjects. If individuals attending are sensitive … WARN them. They are not seeing a kid’s program. Private shows are different than going to a comedy club with your pals and partners. We need to all realize this. But inform the comic what you like or hate. Ideally you have actually done some research study so you understand exactly what type of comedian you’re getting.

3. Choose a comic that you like several of the samples you saw. Get their album. What the heck. Do some research study. Watch a lot of YouTube videos. But with a grain of salt.

If the video you are viewing is set in a club, and you like the majority of the jokes however the comic is swearing and dealing with their rape portion, understand that is NOT exactly what they’re going to provide for you. You can even tell them that. Since comics are individuals with brains connected to their mouths. Especially if you state plainly, “No f-word. No rape jokes. Adult topics I get … try to keep the racial and sexual stereotypes to a minimum. This is an event for DOLE … try not to go too deeply into the betrayal of Liliuokalani,” or whatever.


4. You THINK you want the comic to do 60 minutes of funny. You do NOT. Consider how long these individuals have actually been spending time this night. They collaborate all week. Or … their employer is sitting right there, WATCHING the number of glasses of wine they’re drinking …

and once more:.

5. PAY THE COMIC. No one wants to work for free.

Did Your Drunk Driving Arrest Make The Press?

Drunk Driving is a serious crime that unfortunately, many people do not take as seriously as they should. Drunk drivers do not only put themselves at risk, but they also put other drivers on the road in danger as well. Although Milwaukee attorneys make their money off of the mistakes of drunk drivers and other lawbreakers, they do not promote the behavior. When possible, OWI lawyers in Milwaukee take measures to reduce drunk driving, but in the case of someone who made the mistake of operating while under the influence of alcohol, they do their best to protect the rights of their clients.

If make the mistake of driving under the influence in Milwaukee, and you get in an accident, then you need to look into hiring Milwaukee attorneys to make sure that you do not get the maximum penalty. If your accident was so bad that it ended up on the morning news, then you need to hire the best DUI attorney in Milwaukee to represent you and defend you. With a high-profile DUI case that has been shown on the news, a lot of people will be against you to start, so you need a lawyer who has had experience with higher profile cases and the media.

You need a lawyer who can handle a DUI that was on the news

You need a Milwaukee attorney who can not only manage the stress of a complicated DUI case but the pressure of media coverage of the case as well. Media coverage adds a difficult obstacle in your case. People are against drunk driving in general because it is stupid and reckless, but they will be more against you and your lawyer because your case will be shown on local media outlets. If you think facing the jury is hard, just wait until the press and your neighbors start whispering.

How to find the right lawyer

Finding a lawyer who will represent your case will be easy, but finding the right lawyer may be more difficult. There are many decent Milwaukee attorneys out there who will be happy to take on such a big case, but not all of them will have the experience and mentality necessary to win your case. So how do you find the best OWI lawyer in Milwaukee who can represent you in your case?

You will need to get help from your family and friends to find your lawyer. Ask around for people who have had to use the services of a DUI lawyer in the past. Someone may already know about the lawyer who can win your case. If no one knows of a lawyer, then it is necessary to get your team of friends and family to help you search online for the top lawyers in Milwaukee. You and your team will need to read through websites and reviews to find an aggressive DUI defense lawyer who can fight against the charges and the media.

Marketing Ideas For Your Carpet Cleaning Business

Getting noticed in the carpet cleaning industry is not always easy. There can be massive amounts of competition in your local market. The good news is that there are lots of simple, inexpensive ways to make people aware of your brand and keep them engaged. Following are several, easy marketing ideas for your carpet cleaning company.

carpet cleaning equipment

Tell people how to troubleshoot their own, minor problems so that they can avoid the costs of hiring professionals. This might seem counterproductive, but it works. Sharing valuable, truthful information builds trust and it makes people more likely to choose your company over your competitors when they have larger problems that they cannot troubleshoot on their own. This can be as easy as writing blogs about eliminating pet urine smells or getting rid of beverage stains.

Create a carpet cleaning blog that is linked directly to your website and fill it with a vast range of helpful content. Rather than posting articles on third-party platforms, generate content that drives people right to your site. This way, should your words inspire them to make positive hiring decisions, they will already be on your pages.

Link up with companies in related fields and use each other’s websites to promote your business. For instance, you can write a guest post on the pages of a trusted, local, water damage restoration service. When consumers use these services, they also have a need for carpet cleaners as well. Thus, it pays to have your businesses linked together.

Stop underestimating the power of social networking sites and start leveraging these to build brand awareness. Not only are these platforms great for getting your brand seen, but they can also help you establish a strong and personable image. Find out what topics are currently trending on the web and then create posts that link these back to your business. You can also give a show of goodwill by donating a percentage of your sales to a worthy cause that has recently made the news.

Establish an email marketing campaign for your carpet cleaning business that people can opt into for regular newsletters and special savings opportunities. You can use this publication to keep people up to date on any changes in carpet cleaning tools and technology. If there are seasonal issues that impact the need for your services, these can also be mentioned. Given that subscribers will have access to lower prices than people who don’t opt in, people will have plenty of incentive to sign up.

Incite a sense of urgency among your local market by making property owners an offer they cannot refuse and then placing a time restriction on the offer. People tend to act fast when they know that there’s a chance they may miss out. You can do this via social media, or you can send out an urgent update to your email subscribers.

Give your loyal customers a real reason to return to your business. Although you’re probably heavily focused on finding and converting new prospects, the most valuable assets that you current have are your existing clients. It will cost a lot less and take far less time to get these people to spend money with you again than it will cost to build a single, new relationship from the ground up. Create a loyalty program for past service users and advertise this in your blog, in email marketing messages and via social media platforms.

Success with Online Marketing

What does online marketing mean to you? Is it putting together a website throwing it up on the internet and waiting for people to find you? Is it posting a topic in Facebook and hoping that it will go viral? Is it a daily Tweet about something that is important to you?  How about a press release?

Well if you said any of these things you are partially correct because these are all forms of online marketing. But are they effective? Alone they are probably not unless you are very lucky to have hit a hot topic at the right time. It does occur but it is typically an exception to the rule. Now if you used all these things together; Facebook, Twitter, other forms of Social Media, a website, a press release, even radio advertising and flyers-well these are all key ingredients to a successful online marketing and promotion campaign. Some may say that using flyers, or radio, or a press release is not really online marketing. It is certainly part of marketing. Let me suggest that anything that brings awareness to your online site or your online presence is part of online marketing.

So how can we be successful and how do we get there? We believe the first thing that you should do is figure out your unique selling proposition. Who needs this product? What unique problem does this solve for them? Who will be most impacted by this idea and how will it improve or change their lives? These all need to be considered prior to doing anything. Without a map you will be lost. You will waste time and money and never get anywhere. So number one is to figure out your Goal. What is success to you? Is it changing the way millions of people think about a certain idea? Is it selling millions of dollars in product? Is it making your brand a household name? These are all worth considering. Have your end goal in mind before you do anything.

Next we need to figure out the demographics. If you are selling toilet paper then there really is little need other than getting it out there into the public. But what if you are selling or promoting a product for homeowners? Well first of all you would have to make sure that your source of marketing targets people that own homes. Also what type of homeowner needs this product? Is there an age group or a particular sex that would find this product especially appealing? Is there a certain income level that you would need to go after to ensure that they can afford your product?
Yes, you can target everybody but specifically targeting people that need and want your product based on their demographic will greatly improve the success of your online marketing campaign.

Now we need to work on finding these people. Are these people on Facebook or are they on LinkedIn? Do they like puppy dogs or are they more cat people? Can you reach them through twitter or are you better off using an Adwords campaign? There are many many ways of promoting your product online but if there’s no one there to see it you cannot be effective. Goes back to the question of “if a tree falls in the forest and no one is around to hear it does it make any noise?”. So you want to make sure that the avenues that you are using for your promotion will get in front of the proper audience.

There are many other facets of online marketing and this site will go into your options as well as real life experiences and testing that show the the most successful methods that we have implemented to get our message across. We hope you enjoy and learn from our site.




How To Get Press Or Increase Your Reach For Your Michigan Apparel Co

How One Michigan Clothing Company Increased Their Sales And Brand Awareness

Michigan Royal Blue Hang Ten T Shirt Mens unisex

If you are a clothing or lifestyle brand, you need to build an audience.  You need to have a consistent message and voice to distribute to your potential customers.  There are so many options to buy clothing from.  There are subscription boxes, there are brick and mortar stores you can go into.  Fact is the clothing business is saturated.  But… there is always room for more if you have a value add.  Take Livnfresh as an example.  They are best known for their Michigan Clothing Line, that includes their “Fresh Coast” line up of Michigan State Pride hoodies and t shirts.

There was plenty of competition for their niche already. Except Livnfresh hit Social Media hard. They hit their Online Advertising, especially SEO hard. They focused on their branded terms and drove branded searches and used those to drive relevance in Google.  They reached out to influencers in the market place. People that are living in or are from Michigan that have an existing audience to tap into.  They encourage their customers to post pictures to their social media and tag Livnfresh in them, especially when they are wearing their gear in a new location.

When building a clothing company, you need to create an experience and make people feel like they are a part of something. For Livnfresh and many other successful brands, it was tapping into an emotional connection that people have for their home state and where they are from.  Leveraging that along with Amazing Designs like this “Hang Ten Michigan T” is what allows livnfresh to continue to drive traffic and relevance to their social media accounts as well as to their branded website.

So if you are looking to jump start your clothing company, take a page out of their playbook.  Sell from an emotional connection, deliver great designs along with a great quality product.  Over deliver and do what you love!

If you would like to learn more about Livnfresh please see them on social media below-