How One Michigan Clothing Company Increased Their Sales And Brand Awareness
If you are a clothing or lifestyle brand, you need to build an audience. You need to have a consistent message and voice to distribute to your potential customers. There are so many options to buy clothing from. There are subscription boxes, there are brick and mortar stores you can go into. Fact is the clothing business is saturated. But… there is always room for more if you have a value add. Take Livnfresh as an example. They are best known for their Michigan Clothing Line, that includes their “Fresh Coast” line up of Michigan State Pride hoodies and t shirts.
There was plenty of competition for their niche already. Except Livnfresh hit Social Media hard. They hit their Online Advertising, especially SEO hard. They focused on their branded terms and drove branded searches and used those to drive relevance in Google. They reached out to influencers in the market place. People that are living in or are from Michigan that have an existing audience to tap into. They encourage their customers to post pictures to their social media and tag Livnfresh in them, especially when they are wearing their gear in a new location.
When building a clothing company, you need to create an experience and make people feel like they are a part of something. For Livnfresh and many other successful brands, it was tapping into an emotional connection that people have for their home state and where they are from. Leveraging that along with Amazing Designs like this “Hang Ten Michigan T” is what allows livnfresh to continue to drive traffic and relevance to their social media accounts as well as to their branded website.
So if you are looking to jump start your clothing company, take a page out of their playbook. Sell from an emotional connection, deliver great designs along with a great quality product. Over deliver and do what you love!
If you would like to learn more about Livnfresh please see them on social media below-