Importance of a Business Website for Contractors


Many people are under the impression that it is only necessary for online-based businesses to have an internet presence. While this may have been true in years gone by, this is no longer the case. Every business that wants to be successful and increase its profits needs to have a positive online presence – even roofing companies. There are many ways in which roofing companies will benefit from making their presence known online.

Give Competitors a Run for their Money

Roofing companies who decide to make their presence known online will give competitors a run or their money because many of these companies think that they don’t have to have any form of online presence. As a result, there are still very few roofing contractors who have updated websites and a social media presence of any sort. Research has also shown that more and more people are using the internet to search for roofing contractors (and just about any other service provider as well), which is why it makes perfect sense for them to have an updated website.

Inform More Customers of their Existence

As more people than ever before admit to finding the information and contractors they need online, this means that Irvine roofing contractors who have a website and social media presence stand a higher chance of getting more new customers than those that don’t. It has been suggested that within the next five to 10 years, up to 85% of information will be obtained from online sources instead of traditional options such as newspapers and printed flyers, which is exactly why roofing contractors need to ensure that they get online – and fast.

Not Just Any Website will do

Roofing contractors who decide to take the plunge and create an online presence need to ensure that they have their website professionally designed and set up. There may be many free website options out there, but these will never be able to offer the level of functionality and professionalism that a paid-for option can. Websites should clearly list the products and services that a roofing contractor has to offer and contact information should always be kept up to date as well. There should be links that will connect the contractor’s website to their social media profiles (yes, these are equally important).

Be Responsive

And this does not only mean to messages that potential or existing clients may leave for you. Nowadays, more than 50% of online searches are being performed on smartphone or tablet devices. This means that websites designers have to take this trend into account to ensure that all of a site’s information displays correctly on smaller screens as well. When hiring someone to create a website, it is imperative that they are not only aware of this growing trend, but that they will be able to incorporate it into the site’s design. http://ocroofingpros.com/anaheim-roofing/ is a good example of mobile friendly website that allows you to get the information you need quickly without have to scroll and enlarge the screen.

Once roofing contractors have created an online presence like this website http://ocroofingpros.com/orange-county-roofing/, it is important for them to ensure that contact information as well as that pertaining to their products and services is kept up to date. This will make it a easy as possible for customers to make contact with them.