Getting noticed in the carpet cleaning industry is not always easy. There can be massive amounts of competition in your local market. The good news is that there are lots of simple, inexpensive ways to make people aware of your brand and keep them engaged. Following are several, easy marketing ideas for your carpet cleaning company.
Tell people how to troubleshoot their own, minor problems so that they can avoid the costs of hiring professionals. This might seem counterproductive, but it works. Sharing valuable, truthful information builds trust and it makes people more likely to choose your company over your competitors when they have larger problems that they cannot troubleshoot on their own. This can be as easy as writing blogs about eliminating pet urine smells or getting rid of beverage stains.
Create a carpet cleaning blog that is linked directly to your website and fill it with a vast range of helpful content. Rather than posting articles on third-party platforms, generate content that drives people right to your site. This way, should your words inspire them to make positive hiring decisions, they will already be on your pages.
Link up with companies in related fields and use each other’s websites to promote your business. For instance, you can write a guest post on the pages of a trusted, local, water damage restoration service. When consumers use these services, they also have a need for carpet cleaners as well. Thus, it pays to have your businesses linked together.
Stop underestimating the power of social networking sites and start leveraging these to build brand awareness. Not only are these platforms great for getting your brand seen, but they can also help you establish a strong and personable image. Find out what topics are currently trending on the web and then create posts that link these back to your business. You can also give a show of goodwill by donating a percentage of your sales to a worthy cause that has recently made the news.
Establish an email marketing campaign for your carpet cleaning business that people can opt into for regular newsletters and special savings opportunities. You can use this publication to keep people up to date on any changes in carpet cleaning tools and technology. If there are seasonal issues that impact the need for your services, these can also be mentioned. Given that subscribers will have access to lower prices than people who don’t opt in, people will have plenty of incentive to sign up.
Incite a sense of urgency among your local market by making property owners an offer they cannot refuse and then placing a time restriction on the offer. People tend to act fast when they know that there’s a chance they may miss out. You can do this via social media, or you can send out an urgent update to your email subscribers.
Give your loyal customers a real reason to return to your business. Although you’re probably heavily focused on finding and converting new prospects, the most valuable assets that you current have are your existing clients. It will cost a lot less and take far less time to get these people to spend money with you again than it will cost to build a single, new relationship from the ground up. Create a loyalty program for past service users and advertise this in your blog, in email marketing messages and via social media platforms.